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'Basket and Pillar' is a golf brand based in South Korea that explores the heritage of upcoming golfers' generation which are yet to be discovered. 

As a young design director of a start-up company, I contributed with Branding & Product Designs.

By utilising serif fonts to reflect golf clubs and bags for logo design, I could deliver heritage-inspired future-driven brand philosophy and discover sharp, vertical logo which also have been applied to golf bags I designed myself to be produced.

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